Falling in love only takes about a fifth of a second, research reveals

ScienceDaily (2010-10-25) -- Falling in love can elicit not only the same euphoric feeling as using cocaine, but also affects intellectual areas of the brain. Falling in love only takes about a fifth of a second. The findings raise the question: "Does the heart fall in love, or the brain?"

A new meta-analysis study conducted by Syracuse University Professor Stephanie Ortigue reveals falling in love can elicit not only the same euphoric feeling as using cocaine, but also affects intellectual areas of the brain. Researchers also found falling in love only takes about a fifth of a second.

Results from Ortigue's team revealed when a person falls in love, 12 areas of the brain work in tandem to release euphoria-inducing chemicals such as dopamine, oxytocin, adrenaline and vasopression. The love feeling also affects sophisticated cognitive functions, such as mental representation, metaphors and body image.

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